Shannon Pilcher sitting down and smiling

Vision, Mission & Values

Why, What & How

Carefully considering why he chooses to do something is an important barometer for Shannon, in work and in life. It is this lens that allows him to be selective about his clientele, intentional about how he adds value, and clear about what the outcome will be. This Why-How-What formula, adapted from Simon Sinek’s popular Golden Circle logic, constitutes the makings of Shannon’s Vision, Values and Mission.

Shannon Pilcher under canopy with PD Factory team with a view of snowy mountains and beautiful lake
Shannon Pilcher under canopy with PD Factory team with a view of snowy mountains and beautiful lake

Vision

Shannon Pilcher writes in journal outside

Mission

Core Values

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